Google Radio Ads, Is this new?
I swear this wasn’t in my adwords account yesterday, honestly. All I find in internet searches is very old articles from 2006 about Google stepping into this market, and now it’s available in my account. This opens up a HUGE exciting world… as someone who comes from a background in audio & video commercial production, I know the impact that audio advertising can have on people. I’m not yet sure how to incorporate this cost-effectively into affiliate marketing, but I’m excited at the possibilities. Imagine reaching people all over the country via Google Radio Ads when they’re in their cars, the mall, getting their oil changed, whatever. If we can just figure out how to drive them to an affiliate URL easily then this will be huge. Google Audio Ads… wow. Google is going to own all advertising soon I swear.
Oh and this suddenly appeared in my Adwords account this morning too:
Earn $400.00 towards your first radio campaign!
Interested in running a radio campaign? Sign up now and receive $400.00* towards your first radio campaign — we’ll even put you in touch with specialists who can help you create your own professional-quality ad!
Radio advertising can enhance your advertising campaign in a number of different ways — it’s cost-effective and highly targeted, and it offers a different format for reaching potential customers. Learn more about the benefits of running radio campaigns.
Audio Ads makes radio advertising easier by providing an online interface for creating and launching radio advertising campaigns. Google Audio Ads allows you to select from hundreds of radio stations on which you can run ads — you can even target customers by station type, demographics, and time of day. Visit the Audio Ads FAQ to learn more.
We’ve recently opened the Google Ad Creation Marketplace, a directory of professional ad creation specialists who can help you create ads for your Google Audio Ads campaign. Ad creation averages around $400.00, so we’re excited to offer you a credit that will help get your business on the radio and expand the reach of your AdWords campaigns! Learn more about the Google Ad Creation Marketplace.
To take advantage of this promotion, you must use the Google Ad Creation Marketplace to create an ad, and it must air by April 30, 2007 June 30, 2007 (we’ve extended our promotion!). The specialist who creates your ad will charge you separately from the charges you accrue for running your campaign â€“- Google will apply a $400.00 credit to your account within 30 days of the end of the promotion (if your audio ad airs by the end of April, you’ll receive your credit by May 31, 2007, and if your audio ad airs by June 30, 2007, you’ll receive your credit by July 31, 2007). Keep in mind that each advertiser may receive one $400.00 credit.
* Terms: Promotional credit valid only for new Google Audio Ads customers with active AdWords accounts who have completed the Google Ad Creation Marketplace process for creating and accepting an audio ad. Ad must air on the radio with Google Audio Ads by June 30, 2007. Advertisers will be charged for radio advertising and receive the promotional credit for the amount of $400 after accruing charges for the radio campaign. Advertisers will be charged separately by the specialist for creation of the audio ad, and that charge is not eligible for this promotion credit. Subject to ad approval, and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. Offer valid only for advertisers in the U.S. and Canada. Expires June 30, 2007.